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So how do we deploy that game-engine technology right across the production process? Volumetric and virtual production are areas that continue to grow. “Game-engine technology and the nature of convergence is playing a big part. “It’s a digital-first approach,” says Borg. Transportation will include various forms of rail including a metro system leading to super trains propelled by magnetic levitation technology, and personal mobility achieved using electric scooters and bikes.Ī major part of NEOM is the creation of a regional media hub integrating physical and technology-led production across film, television, games and digital publishing, which will be home to sustainable productions from the region and internationally. “NEOM will be a truly carbon neutral environment,” says Borg. The city, whose name means “new future”, will be populated by 1 million residents who are set to begin arriving in 2024, with infrastructure kept below ground to preserve the natural beauty of the region.
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NEOM is at the heart of Saudi Vision 2030, which aims to reduce Saudi Arabia’s dependence on oil, diversify its economy and develop public service sectors such as health, education, infrastructure, recreation, and tourism. That is what’s going to distinguish us not only from a media industry perspective, but as a proposition in its entirety.” “That’s what we’re challenged with every day by our leadership team, because, fundamentally, that’s what NEOM’s about. “It’s trying to understand what are going to be the breakthroughs in five or 10 years and how we can bring those to market within the next two to three years. “NEOM is about redefining every aspect of life in a broader context,” says Wayne Borg, managing director of media, entertainment, culture and fashion at NEOM. It will consolidate the region’s industry as it looks to establish itself as part of the elite network of global media hubs and provide everything from a wealth of production facilities to spacious film soundstages. NEOM will be a semi-autonomous region that stretches for 100 miles along a perfectly straight line from the north of the Red Sea. In the northwest of Saudi Arabia, an entirely new region is being built that will not only transform the way we see urban development but features a world-class media hub that encompasses the cutting edge of filmmaking technology surrounded by stunning locations. The first phase of NEOM’s media hub will be fully operational by mid-2023, including six state-of-the-art soundstages and support spaces the next phase of development will see 20 further stages added